Back

Daniel Ballesta

Info

Daniel Ballesta

Info

Daniel Ballesta

Info

Red Bull Editor App

Red Bull Editor App

Product Design
User Research
User Testing
Design System
Product Strategy

Product Design

User Research

User Testing

Design System

Product Strategy

Agency

OkayBueno

Role
Product Designer

Duration
6 Months

Red Bull Owned Media operates globally across more than 100 countries, managing a vast ecosystem of digital platforms, channels, and publishing tools. These platforms allow the brand to create and distribute its own content, build a consistent identity, and connect directly with its audiences without relying exclusively on paid or traditional media.


The Editor App was at the heart of Red Bull’s Owned Media ecosystem, used daily by thousands of employees to create, edit, and publish stories across more than 100 markets. Despite being the most-used tool (covering over 80% of daily activity), the Editor App was far from efficient: its interface was outdated, workflows were fragmented, and many essential tasks had to be done manually, leading to time-consuming repetitive actions, difficult asset discovery, and unnecessary navigation that slowed down productivity and caused frustration across teams.

Agency

OkayBueno

Role
Product Designer

Duration
6 Months

Example of article created using the Editor App.

The Challenge

To transform a publishing tool into a faster, smarter editor experience.

How?

Redesign workflows, automate repetitive tasks, improve content discovery across markets, and integrate AI-supported features.

My Role

As a Product Designer, I led both research and design to simplify the ecosystem and improve tools for Red Bull’s global teams.


I collaborated closely with the Red Bull team and stakeholders to align research insights, design decisions, and product strategy.

Key Metrics

  • Task completion time for key workflows within the Editor App.

  • Number of support requests during user onboarding (first 3 months).

  • Number of publishing errors

Research

User research revealed critical inefficiencies in the Editor App related to:

Repetitive workflows when publishing across multiple locales

Poor search performance without exact IDs

An underused homescreen showing only a generic ‘last edited’ list

Limited visibility into story performance.

These issues wasted significant time, forcing employees into repetitive tasks and inefficient workflows, so the redesign focused on creating a more intuitive and supportive Editor App without disrupting daily operations.

Slide from the initial design audit deck I prepared for stakeholders.

Slide from the initial design audit deck I prepared for stakeholders.

Goals & Design Strategy

To address these challenges, we established a set of focused goals to guide the transformation of the Editor App:

1

Transform the Editor App into a smarter publishing hub that actively supports editors in their daily workflows.

1

2

2

Automate repetitive tasks such as bulk editing and metadata updates to reduce manual work.

3

Redesign the homescreen as a personalized dashboard with relevant widgets and information.

3

4

Improve content discovery across locales to enable reuse and collaboration between markets.

4

5

Surface contextual insights and reminders within workflows to keep editors aligned with tasks and performance.

5

Redesign the homescreen as a personalized dashboard with relevant widgets and information.

Regarding the mobile version, users felt their work was too complex for mobile and preferred desktop, though we still explored a simplified version for the future.

Transform the Editor App into a smarter publishing hub that actively supports editors in their daily workflows.

1

2

Automate repetitive tasks such as bulk editing and metadata updates to reduce manual work.

Redesign the homescreen as a personalized dashboard with relevant widgets and information.

3

Improve content discovery across locales to enable reuse and collaboration between markets.

4

Surface contextual insights and reminders within workflows to keep editors aligned with tasks and performance.

5

Key Design Solutions

Key Design Solutions

Based on the research findings, we translated user needs into a set of targeted design solutions. This led to a complete redesign of the Editor App, though here I will highlight only the most notable, disruptive, and necessary changes and features to keep it concise.

From Generic to Insightful: The New Homepage

The Editor App homescreen was a missed opportunity. Users relied on it mainly to create new assets or to search and filter for specific content.

This was a nice opportunity to implement a dynamic homescreen tailored to each user’s role, adapting on login to surface relevant widgets and information.

This transforms the experience from a passive entry point into a more actionable, personalized workspace.

The new Homepage we designed for the Editor App.

Each widget was designed to surface the right information at the right time, helping users stay on top of tasks, access content faster, and reduce the friction of daily publishing.

The Localisation Opportunities widget highlights stories from other markets that are gaining traction and could be adapted locally.

By surfacing this content directly on the homepage, editors can easily spot high-performing stories, translate or localize them, and bring relevant content to their audiences without having to search manually across different portals.

The Localisation Opportunities widget highlights stories from other markets that are gaining traction and could be adapted locally.

By surfacing this content directly on the homepage, editors can easily spot high-performing stories, translate or localize them, and bring relevant content to their audiences without having to search manually across different portals.

Having a Recently Edited widget will give users an overview and quick access to the last assets or configs opened recently.

It enables faster workflows by allowing users to pick up their work whenever needed.

Having a Recently Edited widget will give users an overview and quick access to the last assets or configs opened recently.

It enables faster workflows by allowing users to pick up their work whenever needed.

Event Opportunities gives editors an overview of upcoming events, with filters for local or global highlights, helping them spot which events still need translation into their locale.

Event Opportunities gives editors an overview of upcoming events, with filters for local or global highlights, helping them spot which events still need translation into their locale.

Lets users discover Trending Topics across global markets and inspires local content, keeping it fresh and relevant.

Lets users discover Trending Topics across global markets and inspires local content, keeping it fresh and relevant.

Content Page

The old Home page (now renamed Content,) left users confused and offered little value. Research revealed issues like poor hierarchy, low contrast, unclear status, and an underpowered search.

The new Content page replaces the generic feed with a clearer, more structured interface, improving hierarchy, content differentiation, and searchability, turning it into a functional hub where editors can quickly find and act on relevant content.

Old Homepage (what we would call now old Content Page)

NEW

Content Page

Asset Detail Page

The new Asset Detail Page offers a much clearer and more focused experience. Content is prioritized, while metadata remains accessible in a smaller, well-organized panel.

A live preview has been added so editors can see assets as they build them, and actions are now far more intuitive thanks to a simplified, better-structured set of buttons. The modular layout also includes a focus mode that expands to the full width of the screen, making it especially useful for editors.

Altogether, the page feels cleaner, more supportive, and better aligned with the editor’s workflow.

Old Homepage (what we would call now old Content Page)

NEW

Asset Detail Page

Showcase video of the Asset Detail Page features

New Feature: Bulk Edit

Bulk Edit was introduced to save editors time by allowing them to update multiple assets/locales at once, reducing repetitive tasks, minimizing errors, and speeding up publishing workflows.

“Adding Metadata is one of the most time consuming tasks, even more when you have to edit a number of fields to multiple other locales.”

“A Bulk Editor would be great, any kind of automation that reduces manual labor and human errors would be helpful.“

“Repeatable tasks could be solved by Bulk Editing.“

“Repeatable tasks could be solved by Bulk Editing.“

“Adding Metadata is one of the most time consuming tasks, even more when you have to edit a number of fields to multiple other locales.”

“Adding Metadata is one of the most time consuming tasks, even more when you have to edit a number of fields to multiple other locales.”

“A Bulk Editor would be great, any kind of automation that reduces manual labor and human errors would be helpful.“

“A Bulk Editor would be great, any kind of automation that reduces manual labor and human errors would be helpful.“

In the Editor App, assets must first be saved and then published before they become available online. In the next Bulk Editing example, I’ll update a metadata field across multiple locales of the same asset in just a few seconds:

Bulk Edit feature for the task: “Change a field value for multiple locales of the same asset.”

New Feature: AI Translation

To speed up localization, we introduced an AI Translation feature in the Editor App. Instead of manually translating high-performing articles from other markets, editors can now generate an instant draft with AI and only review it. This saves significant time and effort.

Red Bull valued the idea so much that I built a simple MVP implementation within a week. What follows now is the full version of the feature in a scenario where a Spanish editor localizes an English article.

AI Translate feature embed in Editor App workflows.

Image Cropping

User research revealed a need for in-app image cropping, so we introduced a feature that lets editors adjust visuals directly, reducing extra steps and streamlining the workflow.

Image Cropping feature embed in Editor App workflows.

Impact & Learnings

The redesign had a tangible impact on how editors worked. By providing real-time visibility on story performance, it encouraged greater reuse of successful content across locales.

The homescreen became a personalized dashboard that saved editors time, while Gravity's consistent patterns made onboarding faster. Discovering and localizing top-performing stories from other markets also pushed article performance up globally.

32%

Less time for editors to complete tasks

49%

Faster asset searches, cutting search time

40%

less repetitive manual work through bulk editing

The Editor App project highlighted the power of addressing specific in-app solutions within a larger ecosystem. By focusing on the most critical tool in Red Bull’s workflow, we achieved both immediate user benefits and strategic alignment with the broader goals of unification, efficiency, and scalability.

I collaborated closely with the Product Manager on strategy and with the Red Bull team throughout the process, while leading presentations and stakeholder alignment to ensure clarity. At the same time, I was responsible for all research and design work.

I collaborated closely with the Product Manager on strategy and with the Red Bull team throughout the process, while leading presentations and stakeholder alignment to ensure clarity.

At the same time, I was responsible for all research and design work.

Product Design

User Research

User Testing

Design System

Product Strategy

Agency

OkayBueno

Role
Product Designer

Duration
6 Months

Red Bull Owned Media operates globally across more than 100 countries, managing a vast ecosystem of digital platforms, channels, and publishing tools. These platforms allow the brand to create and distribute its own content, build a consistent identity, and connect directly with its audiences without relying exclusively on paid or traditional media.

The Editor App was at the heart of Red Bull’s Owned Media ecosystem, used daily by thousands of employees to create, edit, and publish stories across more than 100 markets. Despite being the most-used tool (covering over 80% of daily activity), the Editor App was far from efficient: its interface was outdated, workflows were fragmented, and many essential tasks had to be done manually.

This inefficiency was costing users a significant amount of extra time every day, time spent repeating the same actions across multiple locales, searching for hard-to-find assets, or navigating through a homescreen that offered little value. Instead of supporting productivity, the app often slowed it down, creating frustration and lost hours across the company.

Example of article created using the Editor App.

The Challenge

To transform a publishing tool into a faster, smarter editor experience.

How?

Redesign workflows, automate repetitive tasks, improve content discovery across markets, and integrate AI-supported features.

My Role

As a Product Designer, I led research and designed solutions to improve the Editor App’s workflows and make publishing faster and more efficient.






I collaborated closely with the Red Bull team and stakeholders to align research insights, design decisions, and product strategy.

Key Metrics

  • Task completion time for key workflows within Editor App.

  • Number of support requests during user onboarding (first 3 months).

  • Number of publishing errors